Design is not just how it looks, its how it works
Meeting business goals and user needs and making things easy to use and understand is much more involved than using Figma.
Meeting business goals and user needs and making things easy to use and understand is much more involved than using Figma.
How I can help you...
Regardless of whether you are a large company, small, startup, enterprise or an agency, I work with you to tailor the approach to a given context, covering greenfield projects, iteration and optimization. Ensuring a collaborative mindset through all stages of the product development process, I put my creative problem-solving capabilities and plenty of experience to work in a customer-obsessed way. Blending Research and Design with Product Management and Planning.
Getting to know you and understanding business needs, the market you sit within, goals, motivations and constraints is a massive part of creating something successful.
Working with or setting up qualitative insight, I'll identify needs, tasks and goals to help shape things, alongside data, to identify patterns and ascertain value both to the customer and the business.
I look beyond the obvious with some lateral thinking, often switching between micro and macro. Combined with concept testing, I can help shape project vision and increase confidence in a positive outcome.
I work with teams to help prioritize and plan out a backlog, breaking down visions, projects and features into manageable chunks and ensuring value to customer development on release.
For new products or features, testing to learn quickly and leanly avoids building the wrong thing at the concept stage, or commissioning insight to get more clarity.
Once out in the field, continuous measurement and customer feedback is key to evolving your product or service.
A selection of companies I've worked with over the last 20+ years, national and international in scope, in Canada, the US, the UK and Europe, boosting business outcomes by improving conversion, retention, customer satisfaction, discoverability, and usability.
This report puts my working preference in the generator section; I like to get things started, gather information and question; I learn by doing, and use that knowledge for ideation, finding more than one solution to a problem.
Inspired by the future, I can often get to patterns, problems and solutions quickly, providing multiple ways to proceed and figuring out how people can work together productively.
